Three Tips for Crafting the Best Video Content on the Web

Toronto digital video production

In the online marketing world, everyone knows that content is king. But as website move further into the advancements of the 21st century, there’s no denying that users always champion what they can see over what they can read. That’s why an estimated 81% of senior marketing executives today are focusing their advertising campaigns around video marketing. And digital video production services are picking up their calls.

That’s also why consumers who view videos online before they actually go shopping are 174% more likely to make a purchase than those who did not. But marketing videos go much further than just retail businesses. If they’re done correctly, they can actually influence an entire customer base that lies in wait on social media. So, how do you do web video marketing the right way?

1. Understand your audience.

If you’re selling shoes to a younger generation, you’ll want to film folks in their 20s walking around hip urban areas enjoy their new kicks. If you’re selling food services, all you need to do is focus on your mouth-watering dishes. Selling intangible ideas (like new tech innovations), however, is a little harder.

That’s where you creative team is going to have to flex it muscles to come up with something both relevant and exciting — and something unlike anything your prospective customers have ever seen before. Fresh out of ideas? Look into hiring digital video production services to do the heavy lifting for you.

2. Push some boundaries.

No one wants to view the same vanilla marketing hoopla they’ve been fed repeatedly by sites across the web. It’s a good thing to break a few rules and think outside the box, but that doesn’t mean going all Michael Richards at the Laugh Factory just for the attention. In other words, shock value has its place, but that place is never in the world of widespread marketing.

Instead of shocking your audience, surprise them. Show them things about your company they wouldn’t have guessed otherwise, like how creative you can really be with your product designs. Remember, it’s not just about making an impression; it’s about making a good impression.

3. Share it with the world.

The quickest way for a video to die is to keep it in one corner of your website, buried under links, headers and paragraphs. Instead of waiting for your viewers to come to you, go out and find them. Post the video to your Facebook page and share it on Twitter and Google Plus. Shoot it out in an email to your subscribers. Then, encourage all your viewers to share it with their networks.

How do you think viral videos go viral in the first place? It’s all about sharing, sharing and more sharing. Clicks, clicks and double-clicks. One friend shows another, who passes it along to another, and so on and so forth. That’s how videos blow up on the web. For more tips, ask a web video production company for a creative boost.

Of course, not all digital video production services are created equal. It’ll help to do some research into the companies before you go ahead and hire them. And when you need a lift in the world of web video, always make sure you go with the best team to help you get there. Learn more at this link.

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June 2024