Three Reasons to Hire a Photo Editing Service
If you own a business, any kind of business, photo publishing is something you have to worry with.
This creates a substantial problem for people who are really good at what they do, but not great at photo styling. Your customers aren’t able to form their opinion of your business by actually checking out the quality of your work… it’s the photos that represent your business that your potential customers use to size you up. It’s not fair but it’s a fact of life, kid.
So what’s a very talented plumber who ain’t much of a photographer supposed to do? We have one word for you: photo editing services. (Hear us out, we’re better at telling you about photo culling services than we are counting words). As a small business owner, using photo editing services gives you the opportunity to present professional-grade photos on your marketing channels (such as your website, flyers, social media accounts, car wraps, the whole nine), even if you aren’t much of a photographer yourself.
We know what you’re thinking: “I’m a small business owner, not the Queen of England. I don’t have the kind of money it takes to pay for something like this.” We hear you, but here are a few reasons you can’t afford not to use a professional photo editing service:
- You only get one chance at a first impression.
Fun fact, approximately 94% of buyers research an item online before they purchase it. So even if you do not sell your goods online, you still have to worry with photo publishing to catch your potential customers’ eyes. If you’re a real estate agent, you have to use photo publishing to stage your houses. If you are a jewelry maker, it is your photo publishing skills that will sell your goods online. Heck, if your business is clipping toenails, you’re probably going to have to figure out photo publishing in order to create a relevant website so your clients still want to come visit you after they check you out online (because believe me, they’re going to scope out your website before they come visit you).
Since your potential customers can’t physically try your product or service before they order it (or let’s say, in most cases), it’s your professional images that makes the first impression. This is why you can’t afford to DIY the images that represent your business with your pictures from your cell phone! The cost for professionally edited photos really makes itself back by creating a great first impression that gives you customers.
- Free yourself up to focus on what you’re good at.
As a business owner, you wear a lot of hats. You’re probably your own payroll department. You’re probably your marketing army of one. When you need maintenance on your facilities, we bet you call yourself to put in a ticket. It’s a 24/7 job. We’re betting you didn’t get into your business to a hundred million things besides what you feel passionate enough to go into business for itself.
When you use a professional editing service, it’s one less thing that you have to worry about. You can focus on the actual function of your business, while you leave the photo editing to someone who has made it their life’s work.
- A professional image, without the professional costs.
If you don’t want to represent your business with the product of your iPhone camera (which trust us, you don’t want to do that), you’re to need spend some serious coin in order to achieve professional level photos. We aren’t just talking about cameras and physical equipment. Even after you’ve captured those fancy pictures, they have to be edited in a program like Photoshop. And guess what? Photoshop is a four-figure investment.
Instead of paying an arm and a leg to get professional level pictures, you can instead pay a nominal fee to let someone else who has already spent and arm and a leg on the software to do it for you. The pictures look better, you don’t have to spend your limited time figuring it out, and best of all, the cost won’t put you in the poor house.
Do you have anything to add to our list? Please share in the comment section below!