Corporate Videos Gaining Ground on the Web
As technology expands, so too do the tools available to marketers. Online corporate videos are increasing in popularity as a form of marketing communication available and accessible to virtually anyone. It is currently estimated that over 80% of marketing executives use video in their marketing campaigns. One can trace the popularity of these marketing videos to YouTube’s heightened presence in the marketplace.
We are living in a visual culture. It is estimated that over 700 YouTube videos are shared on Twitter every minute. Video marketing has been established as an efficient and successful means for a company to communicate with their clients and customers. Corporate videos allow a marketer to speak on a more personal level with their audience and establish through a degree of perceived authenticity provided by the face to face nature of video.
Corporate videos are not just attractive to the customer but for the producers as well. Those who place advertising videos on the web can easily track and analyze their campaigns. This allows a company to see how many views each of their videos earns and therefore gauge the success of each campaign. The online video can provide more of a clear idea of return on investment than other online advertising strategies.
As corporate videos are becoming more essential than ever for a company to reach their audience it may be necessary for an organization to invest in web video production services. Web video professionals can provide your company with the latest technology and tools to get your message across in the most efficient way possible. As technology changes, it can be difficult to stay relevant. These professionals possess the skills and expertise to give your organization the edge necessary to make your corporate videos stand out from the crowd. Visit here for more: Toronto digital video production