If you are a business owner, or simply are looking to publish your artwork online, then a website is an essential part of your outreach strategy. Studies have shown time and time again the monumental impact a solid website design can have on reputation, sales, and overall attention. In order to make the website that best serves your purposes, you should study three key elements to a solid website design: navigation, hierarchy, and color. This video gives a deep dive into each of these connected subjects.
Web design is entirely built around navigation, or how your website leads visitors from page to page. Your navigation bar is usually located at the top of the screen, or can be a dropdown from a collapsible corner button.
To prevent overcrowding, keep your tabs to a minimum, and provide multiple links to your pages throughout your site. A sitemap is a great way to outline your entire site at a glance. Hierarchy should place the most important information up higher on pages, and color should guide the viewer’s eye across your pages. A careful balance of these three principles will make your website modern and user-friendly.
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